The art of seo:搜索者的搜索目的分析

The basic goal of a human searcher is to obtain information relevant to her inquiry. However,searcher inquiries can take many different forms. One of the most important elements to building an online marketing strategy for a website around SEO and search rankings is developing a thorough understanding of the psychology of your target audience. Once you understand how the average searcher, and more specifically, your target market, uses search engines, you can more effectively reach and keep those users.
一个人搜索时的基本目标是获得与她需求相关的信息。然而，搜索者的需求可能会以许多不同的形式出现。围绕搜索引擎优化和搜索排名为一个网站制定线上营销策略的最重要因素之一是对目标受众心理的透彻了解。一旦你了解一般搜索者如何使用搜索引擎，同时更明确地了解你的目标市场如何利用搜索引擎，您可以更有效地获得和保持这些用户。
Search engine usage has evolved over the years, but the primary principles of conducting a search remain largely unchanged. The following steps comprise most search processes:
搜索引擎的应用已经有好多年的历史了，但主导一次搜索的主要原则依然没有太大的变化。下面的3步组成了大部分的搜索过程：
1. Experience the need for an answer, solution, or piece of information. For example, the user may be looking for a website (navigational query) to buy something (transactional query) or to learn something (informational query). We will discuss this in more detail in the following section.
1.搜索者的一般需求可能是为了查找一个答案，一套解决方案，或一条信息。例如，用户可能需要寻找一个网站（业务查询）买东西（交易查询）或了解某事（信息查询）。关于这些，在下面部分我们会有更详细的讨论。
2. Formulate that need in a string of words and phrases (the query). Most people formulate their queries in one to three words. ComScore data from March 2009 shows an average query length of 2.9 words. A more detailed look shows the following percentages of searches per word length (see Table 1-1).
2.通过在一个单词和短语字符串来阐述需求（查询）。大多数人都是通过一到三个词的组合来进行查询的。从2009年3月ComScore公司的数据显示，平均查询的长度为2.9词。更详细的研究显示，每种长度的搜索词所占搜索的百分比（见表1-1）。

表1-1.根据查询词长度统计的搜索分布表（comScore公司）

 3. Execute the query, check the results, see whether you got what you wanted, and if not,try a refined query.

3.执行查询，检查搜索结果，看是否找到你所需要的信息，如果没有再重新搜索一次（修正查询关键词）。

When this process results in the satisfactory completion of a task, a positive experience is created for the user, the search engine, and the site providing the information or result.

当这个过程最后为一项任务达成了一个满意的解决方案时，搜索引擎和为用户提供信息及结果的网站就为用户提供了一次极佳的用户检验。